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January 2023: The Neuroscience of CSRs

Updated: Mar 1, 2023

What are CSRs and where did they evolve from?

CSR, or Corporate Social Responsibility, can be defined as a modern, multinational enterprise blueprint for corporate businesses to address and integrate specific social and environmental standards and make it known to their audiences and stakeholders. This is a practice of corporate citizenship, which is currently practiced by some of the brands you may use every single day, such as Starbucks, Home Depot, and General Motors. Credit for this new approach to commerce can be granted to the integration of ISO 26000, a set of voluntary principles to aid companies in “giving back to the community.”

A little background of ISO 26000…

ISO 26000 was first brought into the world of business in 2010 in a conference in Austria and was intended for helping organizations enrich their activities toward public policy, such as first initiating environmental sustainability and is the backbone of corporate social responsibility amongst multiple American organizations. It is important to know that unlike the SDGs (Sustainable Development Goals), which are mandatory frameworks to ensure that mankind lives in a world of prosperity, guidelines of the ISO 26000 have not been considered to be mandatory guidelines amongst any corporation.

Let’s dive a little deeper…

There are four pillars of CSRs addressed in organizations, which include…

  • Environmental- reducing CO2 emissions, GHG (greenhouse gasses).

  • Ethical- higher minimum wage, customers are part of the company’s values.

  • Philanthropic- What is the company’s overarching goal on society?

  • Financial responsibility- How does a company benefit its community?

Environmental responsibility is one of the most essential areas of “citizenship” for any company due to the era of increased global warming we are currently living in. For a company to become more sustainable, operations must get involved to report and reduce the amount of carbon waste and emission being produced on the manufacturing front. This area’s main objective is to work and protect mother nature and optimize a company’s resources more effectively.

Why are they crucial for modern business, and how does it connect to neuroscience?

The integration of CSRs also opens the door for a revamped, neuroscientific approach to communications, leadership, and innovation, and leads us to an advanced approach of business through neuroplasticity–the principle that the more one experiences, the more our brains change and adapt better to new environments. This movement is crucial for any community, as it helps consumers to become more linked and connected to the world around them. The integration of CSRs aid in helping a brand become more well-known to a larger audience, reduces risk mitigation amongst an organization, and opens up a new approach to business.

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